Stories, served beautifully.
10 projects from two years on Instagram — brand partnerships, recipe series and seasonal work, each with the reels, photographs and numbers behind it. Every project is labelled by type: brand partnership or her own work.
A run of Bengali recipe reels built around Cookme's ready mustard paste and spices — two of them became among the most-watched reels on her account.
Mixed — each reel labelled
Pressure-cooker rice dishes with the full recipe in the caption — including her most-watched reel ever.
Independent — not sponsored
The starters and street food people usually order out — cajun potatoes, crispy corn, chowmein, kathi rolls — rebuilt in a home kitchen.
Independent — not sponsored
A full Durga Puja thali built one course at a time — five episodes on five consecutive days, just before Pujo 2025.
Independent — not sponsored
A seven-episode wrap series and air-fryer recipes that make "high-protein" feel like home food, not gym food.
Independent — not sponsored
Food for the days a Bengali home cooks for — Pujo, Bijoya, Poila Baisakh, Navratri, Ganesh Chaturthi, Makar Sankranti and Christmas.
Own series · includes 1 brand reel, labelled
Three recipes built around MasterChow's Sichuan Chilli Oil — creamy, nutty and Himalayan.
Paid partnership · #ad
Product-led reels for KILRR, Carryhome, Anveshan, Fortune, Prasuma, Bazana and Kapiva — each written around a real dish or moment.
Mixed — each reel labelled
Real Bengali home food — pabda for lunch, panta bhaat in summer, a niramish winter ghyat — and the classics that started it all.
Independent — not sponsored
Designed recipe carousels and table photographs — from homemade ghee to a royal Rajasthani thali.
Independent — not sponsoredHer audience is growing — and it shows up for real food.
An analysis of 200 posts (165 videos, 35 photo posts) since 8 Aug 2024, and play counts for her latest 100 reels.
View as table
| Period | Posts | Most likes | Median likes |
|---|---|---|---|
| Jul–Dec 2024 | 34 | 437 | 60 |
| Jan–Jun 2025 | 28 | 312 | 44 |
| Jul–Dec 2025 | 54 | 7,685 | 36 |
| Jan–Jun 2026 | 46 | 25,275 | 60 |
| Jul–Dec 2026 * | 36 | 7,266 | 86 |
* Jul–Dec 2026 covers July to October 2026 so far.
View as table
| Theme | Reels | Total plays | Median plays |
|---|---|---|---|
| Vegetarian | 41 | 11,33,033 | 2,740 |
| Street food & snacks | 21 | 11,18,572 | 2,944 |
| High-protein | 18 | 9,49,836 | 2,308 |
| Chicken & meat | 25 | 9,01,402 | 3,356 |
| Bengali | 22 | 6,85,496 | 3,373 |
| Fish & seafood | 10 | 4,73,768 | 3,708 |
| Festive | 16 | 4,60,632 | 1,833 |
| Global | 18 | 2,30,177 | 3,356 |
| Sweets & baking | 13 | 30,671 | 2,202 |
Source: public Instagram data for @artisan.antara, collected 29 Oct 2026. Medians are used because a few viral reels skew averages.