Product Stories
Product-led reels for KILRR, Carryhome, Anveshan, Fortune, Prasuma, Bazana and Kapiva — each written around a real dish or moment.
Source: public Instagram figures, collected 29 Oct 2026. Organic or boosted: not verified.
Integrate each product into something worth cooking or watching — a kebab platter, a kansa thali, a sale-day snack, a festive sweet.
One idea per brand: KILRR's marinade for a party platter, Carryhome's kansa for a story about grandparents' utensils, Bazana's nuts in homemade sondesh, Prasuma's momos for a lazy monsoon weekend.
Single product reels: 7 pieces — tap any one to watch it and read the caption.
A Meal in Kansa reached 26K plays — about 10× her typical reel (median 2.6K).
The kansa story for Carryhome and KILRR's kebab platter reached the widest audiences — stories about memory and hosting outperform straight product demos.
- 45K plays · 346 likes · 58 comments
- Baseline: her median reel gets 2.6K plays
- Saves, shares, watch time, clicks and code use are brand-confidential — shared in the media kit with permission
- Data captured 29 Oct 2026 from public Instagram counts
