Brand partnership (#ad) · 2026
Chilli Oil, Three Ways
Three recipes built around MasterChow's Sichuan Chilli Oil — creamy, nutty and Himalayan.
36Kplays across 3 reels
1Klikes
3pieces of content
29Kon one reel — Chicken Ema Datshi
Source: public Instagram figures, collected 29 Oct 2026. Organic or boosted: not verified.
Objective
Show MasterChow's Sichuan Chilli Oil as an everyday cooking ingredient, not just a dip.
Creative idea
Three very different dishes from one bottle: Creamy Chilli Mushroom, Peanut Chilli Oil Noodles and a chilli-oil twist on Bhutanese Ema Datshi — each with a quick recipe and where to buy.
Deliverables
3 recipe reels: 3 pieces — tap any one to watch it and read the caption.
Measured result
Chicken Ema Datshi reached 29K plays — about 11× her typical reel (median 2.6K).
Chicken Ema Datshi, the least expected of the three, drew the most plays — novelty helps a familiar product stand out.
- 36K plays · 1K likes · 41 comments
- Baseline: her median reel gets 2.6K plays
- Saves, shares, watch time, clicks and code use are brand-confidential — shared in the media kit with permission
- Data captured 29 Oct 2026 from public Instagram counts
