Antara.studio
Independent work · 2024–26

Everyday Bengal

Real Bengali home food — pabda for lunch, panta bhaat in summer, a niramish winter ghyat — and the classics that started it all.

Everyday Bengal — Bengali Fish Curry & Pulao
+5 more
BrandOriginal series
DisclosureIndependent — not sponsored
DisciplinePersonal Projects
FormatReels
Antara’s roleRecipes, writing, filming
119Kplays on the 7 reels with public play counts
12Klikes
8pieces of content
96Kon one reel — Bengali Fish Curry & Pulao

Source: public Instagram figures, collected 29 Oct 2026. Organic or boosted: not verified. Instagram shows likes, not plays, for posts older than her latest 100 reels.

Objective

Answer, gently, the questions people ask about Bengali food: "Do Bengalis really eat fish every day? Is it always oily and spicy?"

Creative idea

Show how a Bengali home actually eats: simple pabda with turmeric and kalonji, panta bhaat for summer, a minimal-masala winter vegetable dish, Kolkata cabin-style fish fry — alongside her 2024 Sorshe Ilish.

Deliverables

Reels: 8 pieces — tap any one to watch it and read the caption.

Measured result

Bengali Fish Curry & Pulao reached 96K plays — about 37× her typical reel (median 2.6K).

Her Bengali fish curry and pulao reel, captioned entirely in Bengali, passed 96K plays — her own language and food memory resonate.

  • 119K plays · 12K likes · 113 comments
  • Baseline: her median reel gets 2.6K plays
  • Saves, shares, watch time, clicks and code use are brand-confidential — shared in the media kit with permission
  • Data captured 29 Oct 2026 from public Instagram counts
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